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Discussione: Vendita studi di Beautiful & contrasti per gli ascolti

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    Moderatore di Sezione L'avatar di Deaconbrid
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    Predefinito Vendita studi di Beautiful & contrasti per gli ascolti

    Due notizie dal dietro le quinte prese da Soaps.com
    Riporti gli articoli originali ma i punti sono due:

    La CBS vende per 750 milioni di dollari la Teleivision City, una vasta proprietà dove si trovano anche gli studi di Beautiful. Le produzioni presenti potranno continuare a girare lì per i prossimi 5 anni, poi si vedrà
    L'altra sono stati degli intoppi tra la CBS e la società Nielsen, la principale agenzie di rilevamento dei dati di ascolti negli USA, che secondo la rete non si sarebbe ancora sufficientemente aggiornata per rappresentare con efficacia e completezza gli ascolti dei programmi nelle diverse piattaforme oltre la tv sempre più usate oggi per una tv on demand: streaming, registrazioni DVR, ma anche il rivelamento dati a livello locale, vista la vastità degli USA ogni giorno in vari territtori la programmazione subisce modifiche e slittamenti i cui ascolti non verrebbero rivelati a dovere. Le due parti comunque sono arrivate ad un nuovo accordo.


    Soaps.com has learned that the CBS Corporation has signed a definitive agreement to sell its 25-acre property and landmark CBS Television City® property and sound stage operation with Los Angeles-based real estate developer Hackman Capital Partners. As part of the $750 million dollar agreement, Hackman Capital will have the rights to use the Television City trademark in connection with its operations on the property.
    Not to worry… the CBS programs that are currently produced there will continue production on the Television City campus for at least the next five years and include The Late Late Show with James Corden, The Price is Right, The Bold and the Beautiful and The Young and the Restless. There is no word yet on whether or not this sale will impact any of the soap operas or other shows after the five years is up.
    “The sale of Television City unlocks significant value, increasing CBS’ financial flexibility, including the ability to redeploy capital for strategic growth initiatives such as additional content investment,” said Joseph Ianniello, President and Acting CEO, CBS Corporation. “At the same time, we will be transitioning this venerable site to a new owner who is committed to its legacy as both a cultural landmark and modern production facility. Hackman Capital has demonstrated terrific stewardship of classic properties, including their development of the landmark Culver Studios.”

    “The acquisition of the legendary Television City will add another crown jewel to our portfolio,” said Michael Hackman, CEO of Hackman Capital Partners. “We have had great success modernizing and transforming real estate into state-of-the art facilities for notable media, entertainment and content creation companies. With a tremendous operations team already in place, we envision an exciting future for this storied production studio.”

    The transaction is expected to close by early 2019.



    Updated: January 14: An announcement by CBS and Nielsen revealed that both parties have reached an agreement in order to continue to provide national, digital and local ratings. Though no terms were revealed, Deadline is reporting a statement from CBS Corp’s president and acting CEO Joe Ianniello, “We are very pleased with this new agreement we were able to achieve with Nielsen. It meets our strategic goals, and will allow us to benefit from important advances in measurement as they are rolled out. CBS programming is perennially the most-watched content rated by Nielsen, and there is significant upside ahead as next-generation advertising continues to flourish.”

    On January 9, Soaps.com reported that CBS’ Television City studios were sold and has now learned that the network giant is in a dispute with the Nielsen ratings company. CBS’ contract with Nielsen, which provides the network with valuable ratings data both historical and present, expired on January 1 2019.
    Variety received a statement about the ongoing issue from CBS, which said, “The entire media industry is aware of the need for complete and accurate measurement across platforms. While Nielsen has made some strides in this area, progress has not been what we and many clients would like, and local TV measurement is particularly challenged. Despite this backdrop, Nielsen continues to use their market power to bundle disparate services and raise prices for services that don’t sufficiently address ongoing changes in the industry. As a result, we are currently at a contractual impasse, although we continue to be open to negotiating a fair deal that makes strategic and financial sense for CBS. If we cannot come to an agreement with Nielsen, we will continue to employ the many viable alternatives available to us, including Comscore.”

    While this doesn’t impact the broadcasts of The Bold and the Beautiful and The Young and the Restless, it can affect the rates CBS charges advertisers both for its daytime and primetime line-ups. The Variety report explained that “CBS is believed to pay more than $100 million a year to Nielsen for access to its data, which is used across the TV industry as the bedrock element in deals with advertisers.” While TV networks contend that Nielsen hasn’t kept up new viewing trends as it should, especially as related to on-demand streaming, Nielsen has long been the standard for ratings measurement in the industry. Though millions of dollars are potentially at stake for both sides involved in the impasse, negotiations continue, and ratings for B&B and Y&R will continue to be available, though not through CBS.
    Ultima modifica di Deaconbrid; 21-01-2019 alle 10:14



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